We’re sometimes asked why we don’t have regular wine promotions. The answer is simple. We don’t think this offers our customers the best deal.
In order to run promotions every week – and stay in business – we’d need to start inflating the price of wines, so that our customers felt they were getting a bargain when we reduced them.
It’s a tactic used by some supermarkets and chains, especially with their half-price deals.
That doesn’t mean we won’t run offers though. Genuine offers.
So here’s our first deal: 10 For 10.
For the entire month of August, if you spend £10 or more on a bottle of wine, we’ll give you 10% off the second bottle.
How does this work?
1. If you buy a bottle for £10, such as a Willow Brook from Three Choirs, and – for example – a Petit Clos Marlborough Pinot Noir from Clos Henri for £14, we’ll take the 10% off the more expensive wine.
2. If you buy a bottle of the Willow Brook for £10 and a David Sauvignon/Mauzac blend for £8. 50, we’ll take the discount off the cheaper wine (because you need to buy one wine of £10 or more to qualify for the discount).
3. You can do this in multiples of two, up to six bottles. Then our new, permanent 5% discount on a case of six kicks in (which is a slightly better deal).
The 10 for 10 discount doesn’t apply to our handful of bin end wines that are already on sale – and don’t forget, if you buy 12 or more wines, you get 10% off the whole case.